What is the purpose of your site?
Who is your target audience?
How well is your website performing?
Why is it important to have a website for your business?
With billions of people online, the internet has revolutionized how we find and share information. For businesses, a web presence has become a fundamental part of success. But why is a presence on the web so important? How significant is the impact of being online?
Can business that don’t sell products online still find a success with a website? Is having a business website really that important? Think about the last time you needed to know something, anything — chances are you went to look it up online.
The Internet has completely changed the way we live and how we gather information. Not only is it now our primary source of information, but it has revolutionized the way businesses operate and communicate with customers. Websites and the online tools that promote them should be the focal point of all advertising and marketing for all businesses, big or small.
Your consumers are online, trust us.
Because it establishes credibility. When consumers can’t find a company online it raises a red flag. Does this company really exist? Can I trust them? Are they trying to scam me? People are more skeptical than ever. Even when consumers don’t purchase online, they research and look online before they buy. In fact, 58 percent of global online consumers said they more likely to trust a company with “owned media,” such as a company with a website, versus one who doesn’t (Nielsen Advertising Survey, 2012).
When you have a good website, it gives people a peace of mind about your business. Whether you’re selling a product or service, or simply providing information, it’s important for your business to have a web presence in order to establish credibility.
Because it’s a great way to build your brand. A website lets you brand your business like never before. Websites give you unlimited freedom to determine how your business looks to your customers. Websites are flexible and can grow as yours business evolves, and they also allow your business to be available around the clock, even during off business hours. Add to this that websites are one of the most cost-effective tools available and it’s obvious why so many businesses now leverage a website.
Because it is the best way to engage with prospective customers. With a website, you make it easy for consumers to share your business. With a simple link, they can instantly access all your business information. And with social media platforms such as Twitter and Facebook, it’s now even easier for people the to share things they love or recommend. When you have a website, you give these recommendations a place to go. Websites serves as central place for potential customers to learn more about why your business is so great.
We’re here to help you be successful. A website is the foundation for a web presence, which is the first step to making your business successful. The task may seem a bit daunting, but we’re here to help guide you through the entire process.
Parts of this page is an extract from Bluehosts.